Have the courage to lead and pioneer the future
We want our work to have impact; to be as meaningful and valuable to our clients and users as possible. Achieving this is hard and often means scrapping what we know and stepping into the unknown.
Some of our greatest successes have coincided with our client’s most uncomfortable moments.
Question everything and imagine the impossible
Every project comes with a unique set of challenges and constraints. It’s our job to question everything to ensure that where we have come from doesn’t define where we could go.
Doing this allows us to show our partners what the future could look like and together shape truly meaningful outcomes that transform businesses.
Be nimble yet considered
We are a lean team, made up of the best designers in the known universe. We don’t have project or account managers in between clients and designers: we assemble the right people—at the right times—to ensure that we can move quickly.
Our designers use their experience and intuition to maintain pace without compromising on the critical elements of the product or service.
Pursue Simplicity
Great design makes sense of chaos and complexity by organising and translating components into their simplest form.
At Neo, every feature, element and action must earn its place within the design. We call this ‘editing ruthlessly’.
This doesn’t mean that our designs don’t sparkle – it means they sparkle for the right reasons.
Craft Beautifully
Every Neo is a trained designer with an unapologetic commitment to their craft.
Each and every output is as good as it can be. This doesn’t just mean that our work looks amazing (which it does), it means that everything we touch and do works, beautifully.
Refreshing honesty, can-do attitude with a dash of fun
We work with our clients, not for them.
Our success comes from long lasting relationships built upon shared goals, and never shying away from tough conversations.
Our love and passion for what we do is infectious, which always helps to soften
the tough chats.