Have the courage to lead and pioneer the future
We want our work to have impact; to be as meaningful and valuable to our clients and users as possible. Achieving this is hard and often means scrapping what we know and stepping into the unknown.
Some of our greatest successes have coincided with our client’s most uncomfortable moments.
Question everything and imagine the impossible
Change requires an alternative direction, this direction is sometimes simple to achieve and often tough. It’s our job to believe that our partners and their systems, services and products can be better.
We never take how we got here as a given for how we’ll work tomorrow and truly believe that impossible perceptions are usually wrapped in fear.
Be nimble yet considered
We are a lean team, made up of the best behavioural designers in the world. We don’t have project or account managers. Our designers use their experience and intuition to maintain pace whilst considering all context.
We constantly deliver value and don’t follow a process for the sake of it. We’re constantly iterating on how we design, to ensure we’re achieving the most value possible.
Pursue Simplicity
Great design makes sense of chaos and complexity by organising and translating interconnected and interdependent components into simple systems.
At Neo, every feature, element and action must earn its place within the design. We call this ‘editing ruthlessly’. This doesn’t mean that our designs don’t sparkle – it means they sparkle for the right reasons.
Craft Beautifully
Every Neo is a trained behavioural designer with an unapologetic commitment to their craft.
Each and every output is as good as it can be (within agreed constraints). This doesn’t just mean that our work looks amazing (which it does), it means that everything we design works, beautifully.
Refreshing honesty, can-do attitude with a dash of fun
We work with partners, not for them.
Our success comes from relationships built upon shared goals, values and never shying away from tough conversations.
Our love and passion for what we do is infectious, our only agenda is shared success.