We facilitate responsible decision
making through evidence-led,
behavioural design

There’s no ‘right’ solution in product or service design, rather, many directions that could realise desired results in different ways. Our job is to find the most plausible direction and create the environment required for that to succeed. This demands objective decision making informed by robust evidence.

Our work has the capacity to impact lives, augment markets and shift economies. We all have a responsibility to carefully consider the impact of our output and conduct, and regulation is rapidly evolving to make this so. Our ‘Equitable Design’ process reduces the risk of unconsciously privileging people who are like us and reduces the probability of unintended outcomes.

At Neo, we are only interested in shaping realistic outcomes for our partners and making sure they happen. We design practical, proven solutions; not abstract propositions. Selling a utopian notion that will never be realised is an easy way to make money. But strategy decks that sell the dream and 'wow' the board rarely lead to anything tangible.

With a senior-led, hands-on approach, our designers actively move projects forward without the need for polished producers or project managers. Our team are the best because they privilege evidence, can rationalise decisions and aren’t personally attached to their work. We don’t privilege a channel, we work in digital, physical and virtual spaces and make those work together.

At Neo, we partner on initiatives attached to tangible and measurable outcomes. We use behavioural design to increase market reach and value, reduce attrition and risk, and find sustainable ways to acquire and retain employees and consumers – we don’t sell templates. Buying ‘UX’, ‘Personas’ and ’Journey Maps’ is not how outcomes are realised; companies selling these are wasting clients’ money loading new data into existing templates they’ve sold many times before.

Being customer-centric was once a competitive advantage; it no longer is. For organisations and leaders to make better, evidence-led decisions there needs to be consideration of many connected behaviours (customer, human, market, political, social and environmental). At Neo, we don’t privilege any behaviour over another. We consider all behaviours, and how they connect and influence one another in order to determine what will (and won’t) be changed by the interventions we design.